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Annual Press Tour To Scotland Organized by MAINSTREAM for William Grant & Sons
project manager
‘Press tour is an efficient tool for creating a pool of journalists loyal to the brand, which has a positive impact on the brand reputation. Over 5 days, our participants embraced the history of single-malt whisky making, learned to differentiate the range of taste and flavor hues, and fell in love with Scotland’
The Balvenie Distillery: Press Tour To Scotland

On October 22-26, took place the annual press tour to Scotland, organized by MAINSTREAM for William Grant & Sons ― the family-owned spirit distilling company. CIS journalists from Georgia, Azerbaijan, Belarus and Kazakhstan took part in the press tour.

The tour program included reviewing the process and traditions of the Scotch single-malt whisky production: the globally most awarded Glenfiddich and the most handcrafted The Balvenie. Additional activities ― exploring local attractions, making own blend in the lab of the distillery malt master, dinner at Gordon Castle and visit to Edinburgh ― proved to be no less eventful.

The Balvenie
The Balvenie

The Balvenie distillery is owned by family company William Grant & Sons and has been using handcraft at every stage of whisky production for over 125 years. The distillery grows barley locally and operates own working floor maltings. Own coppersmith and coopers provide care for casks and still pots, while the most experienced malt master of Scotland sees after the taste and quality of the drink. David Charles Steward started working at company in 1962 at the age of just 17, as a whisky stocks clerk, and became the malt master of The Balvenie distillery in 1974. Currently David is one of the 12 malt masters of the Scotch whisky industry, while his knowledge, talent and experience raised him to the level of an iconic figure. In summer 2016, Queen Elizabeth II presented him with the MBE (Member of the Order of the British Empire) for his service to the Scotch whisky industry.