Anti-crisis PR | MAINSTREAM

Types of services within anti-crisis PR

Anti-crisis PR is a series of actions that help prevent, maintain and neutralize damage from the situations that negatively affect the company's reputation, the image of management and the team.

Pre-crisis planning

Red Folder is a detailed plan for emergency communication measures for crises. The document allows businesses to be prepared to face the crisis.

The Red Folder contains:

1. Crisis Preparedness Guide

defines and describes the main types of potential crises, the client;
lists criteria for assessing the intensity of crises;
contains a list of the most frequent questions and answers to them (Q&A) regarding those issues that can trigger an immediate crisis.

2. Crisis Response Guide:

lists key messages depending on the crisis level and target audiences; gives recommendations on information support in times of crisis.

3. Mechanism of action in the post-crisis period.

describes a scenario for crisis recovery including the assessment of the potential damage to the company’s reputation.

Preparing the team for a crisis:

Training for top management – topic: “Responding to crises, anti-crisis communications”.
Practical training for employees with imitation of crises.

Anti-crisis response

Crisis identification

We will identify risk areas and systematise them.
We will evaluate the resources and analyse the existing algorithm of actions, communication channels and messages.

Response Tactics

We will create a step-by-step algorithm of actions for a crisis.
We will form a crisis-response headquarters or team: determining its composition and each member’s primary functions.
We will train members of the crisis-response headquarters.
We will suggest a set of measures to neutralise the crisis.
We will form Q&A: compile frequently asked questions and situations and prepare options for reacting to them.
We will help implement the anti-crisis program: consulting, writing and distributing press materials, organising events, and monitoring the reaction in the information field.

Post-crisis communications

To recover from the crisis, overcome its consequences and rehabilitate the company’s image, it needs a plan to interact with stakeholders and manage its reputation. A comprehensive PR strategy will help with this.

Results of the Anti-Crisis PR from the MAINSTREAM team

Reputational risks were identified, and false interpretations of the crisis were prevented and neutralized.
A system for responding to critical and negative manifestations in the public field was developed.
A response team was formed and trained.
Low level of negative publications.
The balance of neutral-positive publications in the media reach.

Get a free consultation on the possibilities of Anti-crisis PR from MAINSTREAM’s experts.