‘Freedom to move. Freedom to create’ project is a series of Instagram stories posted by pianist Yevhen Khmara. During a year a number of short videos with him are going to be published. In them, he will talk about his creative work, family values, and what is essential for him when choosing a car are going to be published during one year. The stories just like the main hero of the project reflect the philosophy of Swedish brand Volvo, the global leader of car safety.
The project consists of two blocks: freedom to move (stories about the safety and advantages of Volvo vehicles) and freedom to create (stories about art and sources of inspiration). The comprehensive strategy also includes special projects for online media, live streams, and news hooks. The digital audience of the new generation of Volvo customers is our primary audience. The MAINSTREAM team writes scenarios for Instagram stories, develops concepts of special projects, and implements all activities.