In 2024, EVA chain of stores celebrates five years of supporting animal shelters across Ukraine. At the occasion of the anniversary, on World Animal Day, EVA and the Happy Paw Charity Foundation decided to summarize all the good deeds over the years of partnership and organize a “Kindness Tour” for journalists and influencers to the Gostomel shelter.
The MAINSTREAM team joined the organization of the event and provided media coverage of the event in Ukrainian media and social networks.
The event team provided a transfer to the Gostomel shelter for influencers and journalists, professional photography, technical support for the event, printing of printed materials and brandwalls. Lunch boxes and gift sets were prepared for the guests of the event.
As part of PR support, the team provided media coverage of the press tour in Ukrainian online media and on the pages of influencers. The event was attended by 16 guests, including opinion leaders: Andriy Cherepushchak, Anastasia Tsymbalaru, Yaroslava Kravchenko and Chara Khoriv. Journalists from Ukrainian media outlets such as BZH, Focus, UP Life, Bit.ua, RBC-Ukraine, UNIAN, Hromadske, and other media outlets also joined the press tour.
The teamwork resulted in 27 publications in the leading Ukrainian media. The total media coverage exceeded 800,000, and the number of views of the influencers' pages amounted to 50,600.
A particularly touching moment was when one of the cats who lived in the shelter found a new home after traveling with a guest of the “Tour of Kindness”.
