Sometimes it is difficult to look at the whole scale of work in everyday routine, especially when you have been working with the client since 2015. So now it’s time to stop and look at the results of the work we’ve performed for the leader of the Ukrainian oil market during last six months.
In January-June 2019, our specialists from the Department of Monitoring and Analytics has processed a large amount of news. We understand that ‘large amount’ is a rather vague result, so below you will find statistical data for the last six months:
- 9,710 mass media publications processed;
- 6,642 news with Ukrnafta mentioning selected and analyzed with regard to the context and emotional tonality, which means that all publications were divided into ‘positive’, ‘negative’, and ‘neutral’ categories;
- 124 daily press-clippings (daily news digests) and daily summary reports (reviews of main daily news);
- 6 content-analysis prepared every month.
We have developed the communication strategy for one year, which is being implemented by Ukrnafta Communications Department. We have also trained top managers on how to manage the publicity and many other skills, which we are not allowed to disclose.
P.S. And how to stay sane while processing such an amount of information? It’s all about the team of our Monitoring Department. Its employees’ field of expertise is monitoring and analytics. And they love their job a lot.