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MAINSTREAM AGENCY DEVELOPED AND REALIZED BLOGGER COLLABORATION CAMPAIGN FOR ROSHEN
Anna Leskiv
Anna Leskiv
Project Manager
“Collaboration with bloggers is the best way to raise awareness about the company's activities.”
Blogger collaboration campaign for ROSHEN

MAINSTREAM’s taskwas to implement ROSHEN's strategy for cooperation with Instagram bloggers in Dnipro. 

By sending themed kits, we informed Dnipro residents about ROSHEN CSR project, within which the company gifted Steinway & Sons grand piano to Dnipro Philarmonic.

In the result of the campaingn, bloggers posted 142 Stories and mentioned company’s page 55 times on Instagram.

The agency worked on the concept development, helped to select and communicate with relevant opinion leaders, distributed kitsand monitored the results.

ROSHEN
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ROSHEN

Ukrainian Confectionery Corporationis one of the leading confectionery manufacturing groups in Ukraine and Eastern Europe. ROSHEN is in top 30 world’s largestconfectionery companies. Company’s HQ is located in Kyiv.