The presentation was organized at the gallery 'GAPCHINSKA – No. 1 Supplier of Happiness,' having predetermined the 'happy' theme of the event.
Jointly with the client, we embodied the concept of the event—the airy and light photozone that conveyed the mood of brand Novita—and invited a lecturer on happiness. Managers of Novita rendered marketing reports, presentations, and sales forecasts for the new collection. Among the guests were buyers of the main retail chains of the country. Each guest received an invitation in the form of a sweet gift, complemented by a demonstration set of cotton pads and cotton buds from the Novita Gapchinska collection.