EVA BEAUTY is a new store format from Ukraine's largest retailer EVA with a focus on hair care and cosmetic services. Beauty Salon by EVA is a unique feature of the new store, which is located in the Respublika Park shopping mall.
The hairdressing area of the salon offers haircuts, coloring, styling and care with L`Oreal Professionnel products. Visitors can also test DYSON appliances and check how the styling holds up. All this allows you to make an informed decision about the purchase. In the cosmetology area, visitors can sign up for a scheduled makeover, organize a bachelorette party with a master class, test products from different brands and virtually try on some makeup products using a tablet. In the skin testing area, a specialist can help you determine your skin type and needs, and choose the right comprehensive care. And in the perfume department, visitors are invited to complete a quiz that will help them choose a fragrance according to their individual preferences.
The task of the MAINSTREAM team was to provide media support for the opening of the first EVA salon in the top Ukrainian media. We offered a solution in the form of publications in leading Ukrainian fashion online outlets.
As part of the campaign, materials were published in the media, including L'Officiel and Vogue. The articles revealed the benefits and features of the salon. The campaign reached more than 18,500 readers of the websites and 120,000 users of social media.
