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  • The RIVE GAUCHE shopping center opening
Event department of MAINSTREAM organized and carried out the opening of RIVE GAUCHE shopping and entertainment center for company Immochan.
Roman Andreev
Roman Andreev
senior event manager
‘The new shopping and entertainment center at Posniaky is long-awaited and designed for spending time with family. The shopping and entertainment center has sprung into immediate popularity and harmonically ‘assimilated’ into the life of the local families.’
The RIVE GAUCHE shopping center opening

On April 07, 2018, we organized and carried out the program of opening of the first phase of RIVE GAUCHE shopping and entertainment center.

‘Be our guest’ is the slogan of the shopping and entertainment center, upon which we based the concept of the opening. The main objective of the event was to involve the target audience into the holiday. For the smallest visitors, we organized a zone with kinetic sand and animators, for the elder audience – Danko robot for communicating with everyone willing, for the advanced and creative audience – master classes on riding mini-segways, engineering with 3D pens, space for photo content creation.

Shops of the center provided gifts for auctions, draws and quizzes. Trendy hosts, DJs and musicians were the voice and the rhythm of the event.


Managing over 400 shopping centers in twelve countries in Europe and Asia, the IMMOCHAN company is presently one of the leading enterprises on the real estate market for large commercial centers. For over 40 years, IMMOCHAN has perfected its skills in creating and managing commercial real estate—starting from the investment project, through design, marketing, management, and promotion of shopping centers, to dynamic asset management.