On 23 January 2026, the Second National Forum for Talented Youth, organised by the Fund of the President for the Support of Education, Science and Sport, took place in Kyiv with the participation of senior state officials. The forum aims to recognise the achievements of young Ukrainians at the national level, as well as to highlight the opportunities for professional development available in Ukraine. It is also part of a large-scale ecosystem being developed by the state in collaboration with partners to foster the development of the younger generation in Ukraine.
The MAINSTREAM team was involved in the press coverage and promotion of the event.
Scale and participants
This year, the Forum brought together over 600 participants, including winners of international and national academic competitions, the WRO 2025 robotics competition, Ukrainian youth with the highest National Multidisciplinary Test (NMT) results, medallists from the 2025 Youth Olympic Games, and young scientists.
The speakers and guests at the event included the President of Ukraine, Volodymyr Zelenskyy; the Deputy Head of the Office of the President of Ukraine, Olena Kovalska; the Deputy Prime Minister for Humanitarian Policy of Ukraine and Minister of Culture of Ukraine, Tetyana Berezhna; Minister of Education and Science Oksen Lisovyi, Minister of Youth and Sport of Ukraine Matvii Bidnyi, and prominent Ukrainian figures from the worlds of science, culture and civil society.
The Role of MAINSTREAM
A dedicated team was formed to support the event, comprising specialists from the strategic communications department as well as the research and analytics department. This ensured a comprehensive approach, a systematic implementation of all processes, and high-quality results.
As part of MAINSTREAM’s press support, the following was carried out:
- communication with target media;
- preparation and distribution of information materials;
- monitoring of media and social media coverage.
Press briefings with speakers and talented young people provided additional news angles and reinforced the Forum’s key messages.
To maintain the momentum, post-event materials were distributed and the Forum was promoted on social media platforms including Facebook, Instagram, LinkedIn and YouTube.
Results
Despite the oversaturated information landscape, the Forum’s communication campaign generated significant resonance and a consistent presence in the media landscape:
- 660+ publications in the media and on social media;
- over 400 mentions and 3.5 million reach on social media;
- extensive coverage in reports by Ukrainian news agencies, media outlets and TV channels: Interfax-Ukraine, Ukrinform, Suspilne, Ukrainian Pravda, NV, Dzerkalo Tyzhnia, Mind, European Pravda, Censor.Net, Ukrainian News, TSN, ICTV, Channel 24 and many others.
- Estimated total reach – over 90 million.
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