The Ukrainian Tax Reform and Anti-Corruption Summit was planned as a platform to discuss a new social contract between the state and business: tax reform that would support Ukrainian businesses during wartime and create conditions to combat corruption in the tax system. The event was held on March 23, 2023, at the Parkovy Exhibition and Convention Center and was organized under the patronage of the Office of the President.
The tasks of the MAINSTREAM team were to plan the event itself and ensure the presence of Ukrainian business leaders. The agency's area of responsibility also included organizing the participation of sponsors and partners, providing PR support, and coordinating work with the media.
The MAINSTREAM event team created a comfortable and safe environment, taking into account the possibility of air alerts on the day of the summit. Additionally, a live broadcast was organized.
To provide PR support, the strategic team prepared a comprehensive package of information materials. During the event, we collected the most interesting statements and facts so that even those who could not attend the summit could learn about the key economic discussions on reforming the Ukrainian tax system.
The Ukrainian Tax Reform and Anti-Corruption Summit became one of the country's key economic events in 2023. The event brought together more than 500 participants, including world-class economic and tax experts, representatives of the Office of the President, leading Ukrainian companies, and NGOs. As a result of the PR campaign during and after the event, we received 145 publications in leading media outlets, including Kyiv Post, Liga, and others.