Span is an international IT company and a certified Microsoft business solutions provider. One of them is Microsoft 365 Copilot, an AI-based corporate assistant that was launched in Ukraine at the beginning of 2024.
Span, as a Microsoft partner, helps companies acquire, integrate, and effectively use the AI assistant. The company approached MAINSTREAM to present the benefits and capabilities of Microsoft 365 Copilot to the Ukrainian business audience.
Our team suggested targeted business and technology media for the media campaign. As part of the cooperation, materials were published on the websites of Forbes, AIN, New Voice, Liga, and in the social networks of the outlets. We also conducted an interview with the Copilot Customer Success Manager of Span Ukraine for the company's website.
A series of articles and an interview covers the AI assistant's capabilities, use cases for various business functions, and tips for integrating Microsoft 365 Copilot. Special attention is paid to the safety and security aspects of the solution.
The media campaign resulted in more than 319,200 views on media websites and reached more than 552,700 users on social media. The total reach of the campaign exceeded 562,300.
