Leader communication strategy

HOW TO SHAPE SUCH A PERCEPTION?

The personal brand of a C-level manager is MAINSTREAM’s exclusive methodology for creating and developing the public image of corporate leaders and company owners.

WHAT PROBLEMS DO WE HELP SOLVE?

Shaping the desired perception of the leader by key stakeholders;
Strengthening the public reputation of the company in the core market;
Communicating about changes in the company (business expansion, entering new markets, etc.);
Loyalty of stakeholders to making strategic decisions taking into account the interests of the business;
Strengthening the credibility necessary for successful crisis management.

WHAT DOES A LEADER'S COMMUNICATION STRATEGY INCLUDE?

Analysis of the existing image, public communications, and personal profile of the leader or team;
Determining the goals and expectations of the leader or team;
Prioritisation of the client line, defining values for stakeholders groups;
Developing a public image prototype;
Creating a step-by-step action plan, choosing tactics, and developing project mechanics.

YOUR RESULT WITH THE LEADER'S COMMUNICATION STRATEGY:

A unique personal brand of a leader or team has been created that meets personal characteristics and values, as well as the needs of stakeholders;
The leader's communication is filled with meanings and ideas to achieve the desired results;
Corporate and personal communication is aligned with business objectives;
The leader’s brand helps to influence performance indicators and becomes part of the reputation management of the entire company.

Act today as the leader of the future. Get a free consultation with MAINSTREAM’s experts on the prospects of using a leader’s communication strategy to grow your business.