Promoting Finnish companies in the Ukrainian market
Project’s tasks and objectives:
Introduce to Ukrainian consumers the advantages of Finnish products.
Carry out awareness-raising events for establishing relations between representatives of Finnish companies and Ukrainian journalism.
Seven TV footages
Eleven participants of the press tour
Press tour for representatives of Ukrainian architectural publications to the housing fair in Finland. Journalists attended the event, which attracts the attention of thousands of visitors every year, assessed the quality of materials produced by company Maxit, and met with the company’s management.
Press tour for representatives of Ukrainian mass media (TV, newswires, press) to the central offices of Finnish companies (Finland). Presentations of the companies Valio, Harvia, and Nokian tyres, for journalists in the Central and East Europe area in Kyiv.
Communicated the information on existing companies and products: their quality and advantages
Arranged the first contact between the companies’ top management and mass media
Aroused interests for Finnish enterprises among journalists and consumers
Anna Diakonova, journalist of the Ukrainian News agency
'I liked the trip a lot! The level of organization was excellent, there was no deviation from the program, and it is a rarity even for press-tours across Ukraine, not to mention tours abroad.'
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