The party launched a series of themed events scheduled in Hendrick's Bar jointly with Hendrick's gin for the whole year. Watch for all updates on the bar’s webpage on Facebook.
“Gin Hendrick’s requires special attention, in view of this drink’s history and peculiarity. And this creates certain challenges with its positioning. In 2015, the eponymous Hendrick’s Bar was opened in Kyiv, and now we’ve decided to launch a series of themed parties. This format is new for the bar culture and I am confident it’s an excellent way for the audience to “get in” with the brand,” commented Oleksiy Yarmash, brand manager of William Grant & Sons brand portfolio in company DDS.