On July 1st, 2014, the Mainstream team organized a press conference in Bucharest on the opening of a representative sales office of Metinvest Group in Romania.
This office will be focused on strengthening the cooperation with Metinvest’s steel products customers in Romania and providing quick and efficient service to them.
Metinvest had several reasons to enter the Romanian market:
- Romania is one of the largest metallurgical markets in Eastern Europe with significant growth potential.
- About half of its total consumption volume comes from imports.
- Romania has favorable logistics with key regional suppliers — for example, with Ukraine and Bulgaria.
The main speakers of the press conference were the general director of Metinvest Carpathia Veselin Sokolov, director of regional development of Metinvest Holding David Summerfield, as well as a representative of a Romanian-Ukrainian Chamber of Commerce.
Apart from organizing the event itself and coordinating all the logistics, the area of our agency’s responsibility included ensuring the presence of the key business and profile Romanian and international media, as well holding a series of interviews with the company’s representatives. Among the attendees were the Wall Street Journal, Douche Welle, Business Review and other prominent business publications.