For about 10 years now SABRE Awards annually distinguishes companies that have achieved the best results in Public Relations. The joint project of Mainstream Communication & Consulting and BEEF meat&wine restaurant "Dukan Diet menu from BEEF meat&wine" made it to the TOP-5 best campaigns in FOOD SERVICE category. The finalists were selected from among close to 2,400 entrants—a record volume of work—from more than 40 markets. Mainstream will be competing for the Award with the following projects:
1. Calling for Quality Scouts — McDonald’s with Blue Rubicon
2. First Starbucks on a Train — Starbucks with Edelman
3. McDonald’s Truthseekers — McDonald’s Polska with 24/7Communications
4. Putting Moscow on the gastronomic map — Sirha with PRP A Weber Shandwick Affiliate Company
The winner will be announced at the Gala Dinner that will take place on May 20th, 2014 in London, UK.
Pierre Dukan — the most famous French nutritionist with millions of followers around the world —personally attended the presentation of the menu. During the event the guests had an opportunity to personally approach the famous nutritionist with their question. How to eat and maintain the weight, how to stabilize the diet results — Pierre Dukan has revealed all the details of his system.