On the 30th of May 2013 in Barcelona PR-leaders from many countries gathered at the awards ceremony of the international PR competition SABRE Gold EMEA Awards to be recognized for their achievements in PR. We are proud to announce that our project of introducing Dnepropetrovsk INTERPIPE STEEL mill to the media won SABRE Award in the category of Corporate Media Relations. It’s a joint victory of Mainstream and INTERPIPE teams.
Mainstream team began working on the relationship between the mill and the media long before the mill’s opening, organized several press tours and workshops, ensured media support of the mill’s opening, and held a variety of creative events aimed at building the company’s image among journalists and locals.
«We are very happy with such a creative approach of Mainstream to the campaign and their understanding of our objectives. We hope to create even more projects like that in the future together with them», — says Dmitry Kisilevskiy, head of corporate affairs department at INTERPIPE.