On November 15-17, 2012, Mainstream team conducted a press tour for «Mining Machines», which objective was to acquaint representatives of profile mass media with the company activity and its key influencers as well as to lay the foundation for further cooperation.
The press tour participants visited the office of SIC «Mining Machines» and one of the company largest facilities — «Gorlovsky Engineering Works». The entertainment part was designed with creative elements to build the atmosphere of relaxed and credible dialogue. Business executives and journalists created together a painting — «Triptych», which was later moved to the office of «Mining Machines» as a décor detail and demonstrative evidence proving the beginning of cooperation with mass media.
Three teams painted a fragment of the big picture in oils on canvas, which plot (mountains and machines of the company manufacture) they could see only when they completed the work. Upon completion of this teamwork, participants received souvenirs — framed palette knifes covered with paint engraved with the owner’s name — the tools, with which they created their piece of art.
«Many thanks for the creative and qualitatively implemented press tour, and for such distinguished gathering of journalists. Everything was remarkable. I hope journalists liked it. I’ll be glad to have new projects with your participation,» Igor Vagan, Head of Corporate Communications Department of SIC «Mining Machines».