Mainstream Communication & Consulting won the bid of YUM! Restaurants International Russia & CIS for opening of the first KFC restaurant in Ukraine and for the brand press support.
Another global brand joined Mainstream’s customer base — the American chain Kentucky Fried Chicken renowned throughout the world as KFC. On occasion of the chain entrance to the Ukrainian market, Mainstream organized a festive opening of the first KFC restaurant at Ocean Plaza shopping and entertainment center and will provide press support to the brand within two months.
«Your sophisticated approach to the bid, based on the brand tasks, creativity, work style, and flexibility was the cornerstone of your victory. We are convinced it was only the beginning, and the first project will show if we are able to build long-term mutually advantageous cooperation for growth and success of KFC brand in Ukraine!» commented on the contract awarding to Mainstream Alla Miglovets, Senior Marketing Manager of YUM! Restaurants International Russia &CIS, Ukraine.
KFC restaurant opening took place at Ocean Plaza Center on December 20, 2012.