July 8, 2011, Mainstream organized a premiere demonstration of the fifth episode of «Donetsk and its team» documentary in five cities of Ukraine (Donetsk, Yalta, Mykolaiv, Lugansk, and Kirovograd). The new episode was shot on the occasion of the 75th anniversary of FC Shakhtar.
«Donetsk and its team» is a TV-project, that gives the insight into the history of the team’s formation, its development and the club’s present-day life. The first four episodes of the film were released in 2006, directed by Vasiliy Pichul, who is best known for his work on the motion picture «Malenkaya Vera» (Little Vera).
On the eve of the premiere Mainstream specialists ran advertising campaigns in all 5 cities, which included not only advertisement on local TV-channels, but also promo campaigns, distribution of invitation flyers as well as invitations for mass media. On the day of the premiere 50 branded t-shirts with «pitmen’s» autographs were disposed of by lottery among visitors of the central cinema halls, and Donetsk hosted a press-briefing with participation of Shakhtar FC stars. Accordingly, about two thousand football fans from all over Ukraine could see the fifth episode of the film.