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Long-awaited innovations for professionals from Canon

On October 27, Mainstream Communication & Consulting held a press conference for Canon in the photo studio “Gaidai Studio”.

The press conference was devoted to market introduction of two new reflex cameras: EOS 1D Mark IV — a high-speed digital camera for professionals, and EOS 7D camera for advanced users. Presentation of the new products generated interest among 11 mass media representatives from 8 print editions. The event pinched over 20 publications in online and print media.

Owner of “Gaidai Studio” — the famous Ukrainian photographer Igor Gaidai — administered the testing and gave his expert opinion. His authorship projects are widely known all over the world, and his exhibitions are organized in Europe on a regular basis. At the presentation, Igor shared his impressions and invited journalists to become direct participants of the shooting process.

The choice of expert to test new cameras was not random since Igor Gaidai has been using Canon equipment for creation of his masterpieces for many years. During the evening, guests of the studio had an opportunity to become models and to test cameras themselves and received comprehensive account on the new products.

Cooperation of Canon and Mainstream began in February of 2008, and already 4 projects have been successfully implemented during this period.

“We are grateful to Mainstream specialists for their professionalism, demonstrated in the process of carrying out the events for our company. We also hope that it will become a strong basis for our further cooperation,” Elena Zaiko, the marketing and PR coordinator of account department of Canon.