Viasat UA is a part of Modern Times Group—the largest operation of subscription television in countries of Western and Eastern Europe and in the Baltic States. Modern Times Group was established in Scandinavia in 1987. The company is listed on the Nordic Stock Exchange.
International television Viasat owns nineteen free and eighteen pay channels of their own production. Among the best known of them are the entertaining Viasat Explorer, Viasat History, TV-1000, etc.
11.5 million subscribers in seventeen countries use paid services from Viasat. The total number of the Viasat viewers amounts to 86 million persons in twenty-one countries of Europe.
To present the unique possibilities of the new operator to Ukrainian viewers, it was necessary to enter into active cooperation with Ukrainian mass media and to build a national dealer network.
We provided all-out PR support to introduce the Viasat brand into the Ukrainian market.
The agency tasks set by the client included the following:
47 pickups in mass media
One TV footage
48 mass media representatives
80 partners, dealers and clients of Viasat.
Among guests of the event were:
'We are grateful to the MAINSTREAM agency for the perfect event management and their creative approach. I have scarcely seen that contractors focused that much attention on details, which in result give the overall impression about the event. As a customer, I didn’t have to trouble my head about any organizational matters. Guys have perfectly handled the job, big thanks to everyone!'