An authorship project is a set of PR services or a single event with original elements, created exclusively for the Client. In other words, Authorship projects, is not a readymade blueprint or case, it is a breakaway from cliché methods, a deliberately designed and organized project which fits in particular situation with particular Client at a particular time.
When our team develops the concept of such project we primarily consider suggestions of our Clients, then the current market climate and potential vis major that may interrupt the expected course of events. Basically, this is an haute couture project — a project that is tailored exclusively for you without any cliché patterns and templates.
Our Company offers THREE types of authorship projects to your attention:
1. Exclusive special event.
Individuality is the main feature that makes the project special (it will never be reproduced) and so boosts the efficiency of the whole action as you desire.
Such type of projects is tailored to influence public image, rather then a single commercial advantage. However, we should remember, once the public image of your company is set it will consolidate and define your position in the market and your future commercial advantage consequently.
Here are a few examples of our authorship projects of the 1st type:
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Steel and flame. ‘Metinvest Holding’ launch presentation;
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"Carnival night 2007″ — exclusive corporate event for "Credo-Classic" Insurance Company and UNIQA Group Austria;
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New Year Party for the employees of "VI-DI" Ukraine corporation, featuring Boney-M and Flamenco guitarist DiDyuLya;
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"Metinvest Highlands Party" — winter press-tour in the mountains with team-building elements;
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"RE:flexion" — New Year Party for eastone company;
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"Made in Ukraine" — VIP-cocktail for international partners of "Dupont" Company;
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Race yacht regatta for "Siemens Ukraine";
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Pan-Ukrainian Forum "Importance of paternity in a family and society";
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Exhibition exposition for "Vision TV", winner of the еебя award;
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CANON new products presentation (February 2008).
2. Large-Scale Social campaigns and National contests.
The project is adapted to Ukrainian standards and mentality with copyright reserved.
Authorship projects of such kind can be:
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for a single Client: shows, mind and extreme games, quizzes, etc.;
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for two or more participants acting as sponsors: global projects, contests, special events, large-scale actions, etc.
The special feature of this type of events is in its uniqueness and scope. The experience we have attained in successful implementation of our international events allows efficient work with target audience in Ukraine.
Our team had organized many large-scale social events and national contests, including:
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first transparent contest of business journalists "Business Circles Prize "PRESSzvanie", where juries vote on-line in real-time;
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"SOSstradaniye 2006″ — an all-Ukrainian act of help or assistance to people living with HIV/AIDS;
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large-scale campaign for helping orphans, organized by "ACT-UA" charity fund;
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"Let there always be me!" — a national action for helping children (Odessa Port Plant and Liliya Podkopayeva).
3. Your authorship project
This type of authorship project means we take all the preparation organization and realization work of the project, concept of which was created exclusively by you. We are always ready to support and to bring to life your idea/concept or any of its elements straightforwardly without alterations.
Authorship projects of the third type can be:
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PR-campaigns;
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Special event;
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Advertising campaign;
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Show, mind games, contests;
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Projects in which participate 2 or more companies as sponsors (global projects, contests, special large-scale events);
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Package program, including all the elements listed above.
Noteworthy, one of the main advantages of the third type authorship projects is that you, and only you hold all the copyrights of the project.
Here are some examples of our experience in this type of projects:
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Sport show "Golden Lily 2007″;
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Final of Klitchko BrothersVII Olympic Boxing International tournament;
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Pan-Ukrainian informational car run to support the Festival of Hope (this project is registered in the Book of Records of Ukraine).