Company Mainstream organised presentation of two whisky releases costing over one million dollars each


The event combined the final of “Balvenie of fortune” photo project, presentation of The Balvenie DCS Compendium Chapter 1 and The Balvenie 50 YO – two releases of collection whisky.

Within six months the website has published four photo stories shot by Oleg Yatsura, each of them tells about masters from Ukraine and abroad. Hero of the first story was Serhiy Semenov, founder of brand WOODSTOCK Guitars. The second one was Gianluca Isaia, grandson of founder and CEO of premium menswear brand ISAIA Napoli. The third hero was sculptor Vahan Avakian, founder of brand VAHAN AVAKIAN. The fourth heroine was Ekaterina Samokish, designer and cofounder of jewellery brand SAMOKISH.

Along with the project summarising took place the presentation of The Balvenie DCS Compendium and 50-year-old whisky The Balvenie 50 YO. Brand ambassador for The Balvenie in the CIS Dmitriy Cherkashin told guests about the unique releases.

“Within six months we, both in Ukraine and in several CIS countries, told the stories of upscale masters, of those who are doing unique wares with their own hands. We like none other understand the importance of keeping and developing handcrafts, after all The Balvenie whisky is the most handmade whisky in the world. Owing to efforts of the distillery masters and David, every new release of The Balvenie whisky has even richer taste. The Balvenie DCS Compendium and The Balvenie 50 YO are the best proofs to this,” said Dmitriy Cherkashin, brand ambassador for The Balvenie in the CIS.

Mainstream organised the event as a part of retainer-based PR-servicing of company William Grant&Sons. The Balvenie distillery is owned by family company William Grant & Sons. William Grant & Sons Ltd. is an independent, family-owned Scottish company, which distils Scotch whisky and other selected categories of spirits. It was established in 1887 by William Grant, and is now run by the descendants of the founder. The company is the largest of the handful of Scotch whisky distillers remaining in family ownership.

For more information about The Balvenie whisky, please, visit the official website