Music PR-case “Rock The Nation” by Mainstream and Tullamore D.E.W. “distinguished” at In2 Sabre Awards


For four months, as a part of Rock the Nation music contest, young Ukrainian music bands had an opportunity to make a name for themselves. The contest’s final was held by results of regional qualifications, which winners got a possibility to present their debut album on the radio.

“Participation in SABRE Awards is an opportunity to evaluate the completed projects at the level of international market. Music contest Rock the Nation by Tullamore D.E.W. is such project, aimed at pulling people together around music as a part of national heritage. We proposed a story that conveyed a meaning and this allowed to attract more mass media and media partners. We are grateful for their support and for the opportunity to tell about the project’s idea to the public in general,” commented project manager Yevgeniya Vakulovych, PR-strategist in company Mainstream.

Special trophies In2 SABRE Awards are presented annually at the international summit The Holmes Report's In2 Innovation Summit, which is a part of the annual SABRE Awards. Its objective is to bring the international PR community together and to initiate sharing of the best practices in the sphere of communications.

“Among objectives of SABRE Awards Award is to celebrate the best PR-agencies, which develop local markets, including Ukrainian. Mainstream works at consistently high level: over the last four years, the agency is regularly shortlisted and twice won in profile categories. Achievements of Mainstream make it clear that the company is leading not only in the Ukrainian PR but, due to its work, takes a rightful place among the largest and most professional players in the global PR market,” declared Paul Holmes, founder of SABRE Awards.

Notes to Editors:

SABRE Awards is the biggest international award in public relations, granting awards for outstanding achievements in branding and reputational management. Held annually by The Holmes Group, the company is providing the fullest and detailed analysis of the global PR market and releasing the top list among the PR-companies Global Rankings report