Mainstream agency elaborated and implemented photo project “Strong” for the brand of Scotch whisky Glenfiddich


Agency Mainstream, as a part of cooperation with Glenfiddich brand, proposed to tell the story of the best Ukrainian dynasties, share how they started their family business and passed down their values from generation to generation. Choreographers, artists, architects, obstetricians and photojournalists – the year of work resulted in a series of 10 family stories published on pages of the online publication Buro 24/7 Ukraine.

Final presentation of the “Strong” photo project was held in Dymchuk Gallery on 25 March. During the evening guests had an opportunity to communicate with the project characters and to taste the custom-made cocktail “Strong” from Glenfiddich brand-bartender. Editor of Vogue UA Masha Tsukanova, designers Lilia Litkovskaya and Iryna Karavay, TV presenter Dasha Kolomiec and editor-in-chief of Buro 24/7 Alexey Tarasov came to support the project participants.

“The project idea emerged from the brand history. In 1886, William Grant and his sons founded the distillery Glenfiddich, which is still producing the world’s most awarded single malt whisky under the guidance of the fifth generation of the founder’s descendants. There are families in Ukraine, which continue the Family Run businesses over the years. Strong relationships and dedication are the core values behind the Glenfiddich brand,” project manager Yevgeniya Vakulovych commented.