Mainstream initiated special project for Tullamore D.E.W in magazine Playboy

As a part of earlier elaborated communication strategy for brand Tullamore D.E.W, Mainstream initiated a special project in section “profi” of the Playboy magazine.

Best bartenders of the country will share their childhood dreams, secrets, tricks of the trade and recipes of Tullamore D.E.W whiskey cocktails.
"The cornerstones of the brand are freedom, creativity and rebellious spirit therefore the heroes of ours special project must be matching. True bartenders with strong character and heaps of incredible stories are a byword for brand Tullamore D.E.W”, noted project manger Yevgeniya Vakulovych.
The agency tasks include communications with the magazine, as well as search of the best bartenders and prizewinners of international competitions, those who are true to their trade and have what to tell. The first hero of the section is brand bartender of Beef bar 69 (restaurant BEEF Meat & Wine) Elya Mikhailenko – prizewinner of numerous competitions on mixology, co-founder of BarFriends Community and BarCamp.

Tullamore D.E.W. is a legendary Irish whisky with very deep and soft taste. The history of the brand begins with the launch of the cognominal distillery in the town of Tullamore, Offaly county, in 1829. The beverage has inherited its name after the manager of the distillery Daniel Edmund Williams whose initials can be found on each bottle of Tullamore D.E.W. The beverage is appreciated for its smooth blend of three kinds of whisky: pot still whisky, grain whisky and single malt. After blending the whisky is maturated in very special conditions – oak barrels make its taste even softer. Due to its unique taste Tullamore D.E.W. becomes a great partner to each occasion whether it is time with friends or family dinner. Also to point out the quality of the whisky, Tullamore D.E.W.  has been awarded 27 golden medals over the last 10 years.