News

Mainstream ran Rock The Nation contest by Tullamore D.E.W

13.07.2015

On July 11, the final competition of the "right" kind of a music contest "Rock The Nation" took place at the "Platforma" Art-Plant (Kiev). Initiated by Tullamore D.E.W.* whiskey and supported by PROSTO RADI.O**, the contest set the new standard for Ukrainian pop and rock music. The winner – band "US" – got the grand prix: first on-air run of their album, rotation of three of their songs on PROSTO RADI.O and presentation of their debut album in concert in the capital of Ukraine.

The idea of "Rock The Nation" contest for the Irish whisky Tullamore D.E.W was suggested by Mainstream PR agency and PROSTO RADIO agreed to provide media support for this initiative. During the four months participants were sending recordings of their performances to the official website to be voted for. The voting was followed by try-outs in five cities of Ukraine, which identified the Contest’s finalists.

The final competition took place in a special Rock The Nation Stage in the framework of Atlas Weekend festival, where young Ukrainian pop and rock bands could present their songs along with such headliners as Boombox, Kryhitka, Jamala, Pianoboy, Assai and over 20 other popular artists. The judges at the competition were gurus of Ukrainian show-biz, such as: producer of PROSTO RADI.O. Andrey Shabanov, Boombox producer Alex Sogomonov, first producer of Okean Elzy Vitaliy Klimov, Cultprostir music reporter Igor Panasov, TV presenter and MC of Golden Gramophone charts Nikita Dobrynin.

"Supporting young music bands is an important component of Ukrainian culture development. Since Tullamore D.E.W brand is all about freedom, creativity and rebellious spirit, I believe it is most certainly our calling to promote music culture", says Dmitriy Krivoshey, regional manager of William Grant and Sons in CIS.

The grand prix of the contest – first on-air run of the band's album, rotation of three of their songs on PROSTO RADI.O and presentation of their debut album in concert in the capital of Ukraine – will guarantee a bold introduction of the new name to the Ukrainian pop and rock music arena. 

* Tullamore D.E.W. - is a legendary Irish whisky with very deep and soft taste. The history of the brand begins with the launch of the cognominal distillery in the town of Tullamore, Offaly county in 1829. The beverage has inherited its name after the manager of the distillery Daniel Edmund Williams whose initials can be found on each bottle of Tullamore D.E.W. The beverage is appreciated for its smooth blend of three kinds of whisky: pot still whisky, grain whisky and single malt. After blending the whisky is maturated in very special conditions - oak barrels make its taste even softer.  Due to its unique taste Tullamore D.E.W. becomes a great partner to each occasion whether it is time with friends or family dinner. Also to point out the quality of the whisky, Tullamore D.E.W.  has been awarded 27 golden medals over the last 10 years.

 ** PROSTO RADI.O. is one of the oldest radio stations in Ukraine, on air since 1994. For over twenty years of its history, the radio has been loyal to its name and values. Having kick-started careers of many Ukrainian musicians, it keeps following its key principle – "Raising music standards since 1994". The music of PROSTO RADI.O. is first of all, the turn of the century story of rock. The hottest hits of the 90’s are well harmonized with the two decades of the 21st century. Trending new music on air makes the radio a full-fledged player on the international rock music arena, promoting rock in Ukraine and introducing new names of the nation.