Project implemented by Mainstream Communication & Consulting for William Grant & Sons in the shortlist of EMEA SABRE Awards 2015


This week, the SABRE Awards, which annually distinguishes companies that have achieved the best results in Public Relations, announced this year’s shortlists.

The project of Mainstream Communication & Consulting on introduction of the new Grant’s Scotch Whisky global concept to the Ukrainian market made it to the TOP-5 best campaigns in RUSSIA AND THE CIS geographic category. The finalists were selected from among 2000 entrants, representing 40 countries. The award ceremony will take place in London on May 19, 2015.

“It is an honor for us as a brand to make it to the shortlist of such a prestigious award. We are very proud of our colleagues in Mainstream Communication & Consulting and thankful for their professionalism and creativity to make a global concept engaging for media and consumers in CIS,” says Martin Knight-Jones, CIS Marketing Director, William Grant & Sons.

Notes to editors:

SABRE Awards is the biggest international award in public relations, granting awards for outstanding achievements in branding and reputational management. Held annually by The Holmes Group, the company is providing the fullest and detailed analysis of the global PR market and releasing the top list among the PR-companies Global Rankings report.

Collaboration of Mainstream Communication & Consulting and William Grant & Sons. The agency’s task was to integrate the concept of one of William Grant & Sons’ brands into the context of the Ukrainian market. In September of the previous year, the Grant’s Scotch Whisky launched the global campaign #IOU (I Owe You), which essence is that no one succeeds in life on his/her own and that everyone has someone to thank for it.

Mainstream Communication & Consulting jointly with the media partner – radio The Aristocrats initiated the contest of the best startups of Ukraine, considering young businesspeople of the country as the ideal portrait of its target audience, declared by the client (newly grown ups). The best startups were awarded during the first celebration of the Thanksgiving Day in Ukraine, which from now on will be celebrated annually.