Mainstream on the judging panel of SABRE Awards EMEA 2015


n April 2, the final judging session of the international PR contest SABRE Awards EMEA 2015 took place in London. Mainstream was honored to be among the 34 juries this year, most of whom have won SABRE many times before. The judging panel was represented by heads of PR agencies, as well as in-house PR directors. We were the only Ukrainian PR agency on the jury list, voting for the winners in each nomination given to us for judging.

The judging process is organized in such a way, that the juries can only judge in the categories they didn’t apply for as nominees. Each jury was given access only to certain categories designated by the Contest organizers. Altogether Mainstream judged in 5 profile nominations picking the winners from 72 entires.

On April 6, the founder of SABRE Awards Mr Paul Holmes will announce the list of finalists in each category, and the winners will be unveiled on May 19, 2015, at the Awards ceremony at Roundhouse London.

As a reminder, in 2013 Mainstream’s project for INTERPIPE Steel won SABRE Gold EMEA Award n Media Relations / Corporate Media Relations category and was named among 50 best global PR-campaigns in «Manufacturing» category to get a Global SABRE Awards.

SABRE Awards is the world’s largest international competition in the field of public relations, awarding prizes for outstanding achievements in branding and reputation management. This competition is held annually by The Holmes Group, a company, which provides the most comprehensive and detailed analysis of the global PR-market and ranks the world’s top PR firms in its Global Rankings report.

The full list of the judging panel can be viewed on the official webiste of the contest.