News

Crisis or not, Ukrainian PR agency Mainstream maintains its leading position in the market of PR-services in Ukraine

31.03.2015

The All-Ukrainian Advertising Coalition and Marketing Media Review magazine have published their Third annual ranking of PR agencies’ billings in Ukraine. According to the report, Mainstream Communication & Consulting was ranked second on the list. The methodology of the ranking rests on expert evaluation of bills based on the analysis of the agencies’ clients PR-activity.

Since 2004 and to the present day, Mainstream Communication & Consulting has been keeping leadership in the market of Ukraine. In the past ratings Mainstream was ranked second (2012) and sixth (2013).

"Certainly, such rankings are rather relative. Nevertheless, they are based on the global best practices and provide at least some insight into the industry. In this case, the ranking criteria include, on top of everything else, the indicator of agencies’ adequate pricing policy when the quotes for services correspond to their quality. Unfortunately, last year some agencies dumped prices in the market significantly, downsizing the number of their staff," commented Svetlana Sverchkova, Managing Director of Mainstream Communication & Consulting.

The ranking is available on the MMR website.