Mainstream organized participation of Candy and Hoover brands in exhibition KIFF 2015


On March 11-14, visitors of KIFF furniture fair (Kyiv International Furniture Forum) had an opportunity to find out more about large and small household appliances from brands Candy and Hoover, as well as to test and buy them.

As a part of the project, Mainstream Communication & Consulting organized participation of brands Candy and Hoover in KIFF: from selection of brand zones location and negotiations with organizers to production and logistics of Candy and Hoover stands.

Visitors of KIFF 2015 fair, which took place in the territory of KyivExpoPlaza exhibition center, had an opportunity to pick household appliances matching the interior they liked, as well as to test the “smart house” concept using the Simply-Fi technology from Candy.

Brand Hoover presented its solutions for cleaning. The line of vacuum cleaners for various kinds of cleaning, including vacuum-cleaning robots, reminded visitors that innovative solutions from Hoover make it easy to keep any interior clean.

Participation in the event was organized as a part of PR support of the company and products of Candy-Hoover Group in Ukraine.

“In return, I would like to thank you for organization of this exhibition, production and placement of brand zones was implemented at the high level,” noted Vitaliia Goncharova, head of Candy-Hoover Group representative office in Ukraine.

Kyiv International Furniture Forum (KIFF) is the main interior and furniture event in Ukraine, conducted annually since 1997. 

Candy-Hoover Group is an Italian privately owned group of companies, among the world leaders on production of innovative large and small household appliances.