Mainstream will take up PR support of brands Candy and Hoover in Ukraine


European company Candy-Hoover Group – the manufacturer of innovative household appliances operating through widely known in Europe brands Candy, Hoover, Rosieres, etc. – joined the clients’ base of Mainstream.

Candy-Hoover Group is an Italian privately owned group of companies, among the world leaders on production of innovative large and small household appliances.

“We like the serious strategic approach of Candy-Hoover Group to building communications in Ukraine. We’ve elaborated a comprehensive program of PR support for both the company in general and its brands,” notes Svetlana Sverchkova, Managing Director of Mainstream Communication & Consulting.
“Work with European innovative brands is very demanding, this means readiness for various twists. We expect from Mainstream understanding of specific nature of work with European companies and readiness to implement challenging tasks in dynamic environment,” shares Vitaliia Goncharova, head of Candy-Hoover Group representative office in Ukraine.

Candy-Hoover Group invented the first in the history semi-automatic washing machine with centrifuge, its vacuum cleaners Hoover turned into household names for the whole product category; and Candy’s concept Simply-Fi implements the modern trend Smart House, which allows controlling your household appliances remotely by means of Wi-Fi.