News

William Grant & Sons LTD. Appoints Mainstream to CIS Region PR

03.09.2014

Another global brand has joined our customer base. Mainstream Communication & Consulting has won a tender with an international premium spirits company William Grant & Sons Ltd. for press support, opinion leader management and implementation of a global communications strategy for Grant’s, Glenfiddich, Tullamore Dew, The Balvenie and Hendrick’s Gin brand strategy. Apart from Ukraine, Mainstream along with its partners will be presenting the brands on three other markets: Azerbaijan, Belarus and Georgia.

"We hope that it will be a long-term partnership. We have proposed several creative ideas to present the brand and its products as innovative and very emotional. Even at the early stages of our partnership it is clear that the company’s management is open for innovative approach and fresh ideas to make William Grant & Sons Ltd. products the most talked about spirits in the countries of presence", says Svetlana Sverchkova, Mainstream Communication & Consulting Managing Director.
"We were impressed with Mainstream’s understanding of our target audience, their creativity and their overall professionalism. Our brands have a strong position in CIS markets, and I am confident that our partnership with Mainstream will deliver great results", says Martin Knight-Jones, William Grant & Son’s Marketing Director for CIS.

* William Grant & Sons Ltd. is an independent, family-owned Scottish company, which distills Scotch whisky and other selected categories of spirits. It was established in 1887 by William Grant, and is now run by the descendants of the founder. It is the largest of the handful of Scotch whisky distillers remaining in family ownership.