Mainstream holds an awards ceremony for the winners of Avis ArtCar contest
On August 8, 2013 Mainstream PR-agency organized the awards ceremony of the national Avis ArtCar contest for young designers, implemented by the international car rental company AVIS Ukraine.
The two winner designs, which were displayed on the new Ford Fiesta cars during the awards ceremony, were selected out of 20 submitted entries by open voting on the official website of the contest. The guests of the ceremony could also see the rest of the shortlisted designs that participated in the competition.
Funky cars and exciting DJ-set couldn’t leave anyone uninvolved. All the participants were queuing to take photos of the cars and post them to Instagram with corresponding hashtags, to take part in the online draw announced by AVIS Ukraine.
«We are delighted to be the first company in car rental industry to have implemented such an unusual project in Ukraine at such a high level. We hope our social initiative inspired the participants to further succeed in their creativity and aspirations, and we surely believe that AVIS clients will be more than happy to be able to rent exclusive art cars from us,» — says Marina Kovalyova, director of AVIS Ukraine marketing department.