News

INTERPIPE and Mainstream Communication & Consulting win SABRE Gold EMEA Award

31.05.2013

On the 30th of May 2013 in Barcelona PR-leaders from many countries gathered at the awards ceremony of the international PR competition SABRE Gold EMEA Awards to be recognized for their achievements in PR. We are proud to announce that our project of introducing Dnepropetrovsk INTERPIPE STEEL mill to the media won SABRE Award in the category of Corporate Media Relations. It’s a joint victory of Mainstream and INTERPIPE teams.

Mainstream team began working on the relationship between the mill and the media long before the mill’s opening, organized several press tours and workshops, ensured media support of the mill’s opening, and held a variety of creative events aimed at building the company’s image among journalists and locals.

"For the nine years of our work with media, we have been following the rule of treating journalists the way we would like to be treated by them. We have held hundreds of events for the press, and this award is the recognition of our values and our experience by the world’s PR-community. We would like to thank our colleagues and partners from INTERPIPE for their trust in us and the teamwork in promoting a truly unique industrial object,«— says Svetlana Sverchkova, managing director of Mainstream.

«We are very happy with such a creative approach of Mainstream to the campaign and their understanding of our objectives. We hope to create even more projects like that in the future together with them», — says Dmitry Kisilevskiy, head of corporate affairs department at INTERPIPE.

SABRE Awards — the world’s largest international competition in the field of public relations, awarding prizes for outstanding achievements in branding and reputation management. This competition is held annually by The Holmes Group, a company, which provides the most comprehensive and detailed analysis of the global PR-market and provides a ranking of the world’s top PR firms — Global Rankings report.