School of Temptation


On December 22, 2006, ‘Mainstream Communication & Consulting’ held the ‘School of Temptation’ project presentation of  Envie’ lingerie store.


At the presentation Larisa and Eugene Portsevy, owners of the store, revealed some secrets of  adequate choice of underwear (what is very important during Christmas days) and presented the guests with a New Year’s gift – a 25% discount for a set of lingerie, and a garter – small but very effective instrument of temptation.


Oksamyta, an Ukrainian singer, visited the presentation, and attractive girls showed the public a small theatrical performance of temptation practice. A photo-exhibition of Alyona Kavardakova, who works for a long time with the idea of natural beauty and attractiveness, was opened within the framework of the project.


The mission of the ‘School of Temptationproject is to teach Ukrainian women and men to be sexy and desirable in correctly chosen underwear from ‘Envie’, to enjoy own appearance every day.


“Envie” is a European level store of underwear for men and women, which is worthy of a vivid personality without distinction of age. Top brands of underwear, such as KENZO, Christian Lacroix, John Galliano, Cacharelle, Simon Perele, Allumette, and HOM, are able to meet wishes of buyers of different styles and constitutions.


Over twelve years Larisa and Eugene Portsevy have been successfully cultivating culture of the correct choice of underwear in Dnepropetrovsk. They have already set up  three stores in their native town. The company plans is to expand the  Envie’ store chain in Kiev and develop their project ‘School of Temptation’.


Alina Yurko, a manager of the agency, is an ideological inspirer and a coordinator of the project.