On April 21, 2012, Mainstream specialists organized a grand ceremony of awarding the winners of the VII Contest «Prize of Business Circles «PRESSzvanie 2011», which took place in concert hall FREEDOM.
This year, for the first time in the Contest history, names of the best business journalists of Ukraine were kept secret to the end, and the intrigue was revealed from the stage on the evening of the Awards Ceremony. Results of the voting were verified by an independent expert — the official auditor of the Contest — PricewaterhouseCoopers, which has been the tabulator and verifier of votes for the American «Oscar» since 1934. As a result, business executives and editors of the leading business and socio-political mass media of the country chose the best journalists in 12 nominations.
This time the Contest was styled after the Internet and social networks, in line with the modern media trends. Though despite the dramatic boost of so-called citizen journalism, objectivity, topic development, literacy and professionalism in general are still highly valued. And the Contest participants demonstrated those qualities in full.
«In about 10 years from now all content can be on the Internet. And it is very important for us to support people who can create this content professionally. The tomorrow will depend on who will write and what opinion they will form,» comments Alexey Pertin, CEO of «Smart Holding», which became the official partner of the Contest this year.