Celebration of Shakhtar FC 75th anniversary
On May 14, 2011, a grandiose celebration of «Shakhtar» Football Club’s 75th anniversary took place at «Donbass Arena» in Ukraine, which was attended by over 50 000 spectators. According to the «Korrespondent», the celebration has been ranked in top ten most expensive private parties on the planet over the past few years. Thousands of guests, including four Presidents of Ukraine, observed the most sophisticated laser and pyrotechnic shows, performance of the world famous singer Rihanna, and an hours-long ceremony of celebration.
However, not only «Donbass Arena» guests could become active participants of the favorite football team’s birthday, but also inhabitants of Kiev, Nikolayev, Kirovograd and Lugansk. It was Mainstream who did its best to make it happen.
Head of the Event Department Maria Velichko comments: «We tried to organize a bright festival for locals, students of sport schools, and above all for the Club’s fans in each city. Big screens were installed on central squares, which broadcast the grand-show from «Donbass Arenas» in the evening. The daytime program of the football feast included activity zones on the squares. All interested persons, regardless of age, social status or gender, could enjoy football through animation locations: contests, relay races, table football, tournament on penalty shooting, as well as performances of freestylers and cheerleaders. Fans could compete for the best «Football Face» in the body art zone or to be photographed with their arms around their favorite Shakhtar’s football player in the photo zone. There were also competitions in mini-football for children aged
Despite the fact that the content of the event’s concept was identical in all regions, each city developed its own unique celebratory environment. Moreover, various activity zones were much sought after in different cities.
In Kiev, on Kontraktova Square, after opening of the football ‘town’ guests split up in two groups, some of them participated in a mini-football tournament while the others headed to the photo zone to be photographed against the background with Andriy Pyatov, Darijo Srna and Fernandihnho. Body art and penalty zones enjoyed wide popularity as well.
In Lugansk younger fans preferred playing football on mini-field while their parents patiently queued to get their faces and bodies painted. And they all got prizes for the best painting, while little football players in a close contest won a trip to a match at «Donbass Arena».
In Kirovograd festive events were opened by Igor Volkov, the secretary of Kirovograd municipal council, who dared to try his forces in shooting penalties. By the way, over 30 teams submitted applications for mini-football tournament in Andrey Pyatov’s native city. It was very difficult to choose a winner.
There was a real festival of football graffiti in the football ‘town’ in Nikolayev, in which participated 10 artists from 8 cities of Ukraine. The highlight of the celebration was a competition, during which participants could leave a wish to Shakhtar on a special wall, which was covered by several layers of wishes. Young spectators were fascinated with a mini-football tournament among 16 professional youth teams and, having united in groups spontaneously, enrolled 10 additional street teams for mini-football tournament. During the broadcast of the grand-show huge balloons were launched in the crowd of spectators. Guests felt so involved in the action that the whole square sang the hymn of Ukraine in unison with the broadcast from Donetsk.
The 75th anniversary of Shakhtar FC was a national scale event. Owing to active coverage in mass media, life broadcast of gala-show on the «Ukraina» TV-channel and on main squares of the 4 Ukrainian cities, millions of people in Ukraine and abroad got a chance to see the celebration of the Ukrainian football club’s anniversary.