News

Ukraine Celebrated Fathers Day

21.09.2010

Mainstream Communication & Consulting provided PR-support to the National Father’s Day that was celebrated in the Mariyinsky Park on September 18, 2010.

Father’s Day is celebrated in Ukraine for the second time only but politicians still ponder over its official status. The International Paternity Center with support of numerous public organizations, including Mainstream, acts as the initiator of this holiday’s recognition at the state level.

The idea of this holiday appeared in 2006, and it was not until 2009 that the Ukrainian Public Committee announced every third Sunday of September the National Father’s Day. This year the festive events will take place not only in the capital but also in Lvov, Lutsk, Summy, Dnepropetrovsk and Donetsk.

Its objectives are to support men who committed themselves to their families, to promote the model of a good father at the national level, to form a proper mindset as to the inner essence of men as fathers, and to make fatherhood attractive to menfolks.

The holiday was preceded by a press conference, conducted with support of the Ministry for Family, Youth and Sport. Galyna Zhukovska, Director of Family and Gender Policy Department at the Ministry, emphasized current negative trends, in particular decline of a father’s role in family. According to Ms. Zhukovska, 45% of children are brought up in broken families, and there are over 100 thousand are street children in Ukraine for today.

In addition, she mentioned the presence of such negative trends as domestic violence. Show biz and sport celebrities gave their support to the initiative. Singer Kishe found it very important for fathers to participate in their children upbringing, even despite financial difficulties and stress at work. «Parents, despite their busyness, must have time for their children,» he emphasized. And Denys Sylantyev, honored master of sport in swimming and four-time holder of the swimming world cup, expressed a wish that the events on Father’s Day united people, so that they could share their problems, achievements and successes in children upbringing.

The President of the International Paternity Center Oleksandr Marchenko thanked top management of Mainstream for all-out support of the event, which was covered by 10 TV-channels and 5 radio stations and pitched 50 publications in mass media.