«I Am Against Violence!» campaign launched in Ukraine
Mainstream Communication & Consulting provided press-support to the launch of the All-Ukrainian campaign «I Am Against Violence!» on August 1, 2010.
A flashmob, in which participated over 3000 persons, took place in the downtown, on Sophia square. Its participants formed a «live» magenta bracelet that symbolized public protest against all forms of domestic violence.
Information campaign «I Am Against Violence!» was initiated by the Ministry for Family, Youth and Sport and the EU program «Women and Children Rights in Ukraine» and it will be held all over Ukraine during August. Mainstream provided PR-support, participation of celebrities and interaction with information partners within the frameworks of cooperation. Besides, the campaign was accompanied with outdoor advertisements on billboards, on the Internet and with promotional actions in the streets.
For today, many Ukrainian show biz stars voiced their support to the project, among them bands S. K. A. Y. and Esthetic Education, performers Dilya, Kishe, Lilu, Oksamita, and Vlada Prokaeva, adviser to the Minister of Ukraine for Family, Youth and Sport, Head of the charitable foundation «Talented Children are the Future of Ukraine».
Specialists of Mainstream carried out press-briefings simultaneously in Odessa, Yalta, Lvov, and Donetsk on August 2. In each of these cities the campaign was supported by heads of municipal councils and regional state administrations, public organizations, as well as mass media representatives. Participants of the campaign shared about the problem of domestic violence and about things that each of us could do for its solution.
Moreover, in Odessa, Yalta, Lvov, Donetsk, and Kiev during August the project volunteers distributed 200 000 «I Am Against Violence» bracelets and information cards with phone numbers of hotline, which provides assistance to victims of domestic violence.