Turkish fairytale for Ukrainian mass media


In May 2010 PR-agency Mainstream together with its partner from Russia — CROS — conducted a press tour for Ukrainian mass media to Turkish hotels LykiaWorld Antalya and LykiaWorld Oludeniz.

Specialists of Mainstream conducted awareness raising work and invited journalists from 9 leading glossy magazines at a preparation stage.

Turkey is one of the most popular destinations among Ukrainian tourists and the least popular destination for journalists. Many articles have been written about vacation in Turkey but journalists need new impressions, fresh emotions and, after all, everything the readers have not seen yet.

However, owing to CROS efforts, the press tour program was so eventful and enthralling that the journalists fell in love with Turkey anew and made lots of unexpected discoveries. Despite the fact that journalists from different publications had individual tasks, CROS specialists managed to meet all requests and wishes in the best possible way. Press tour participants got an opportunity to evaluate advantages of hotels and surrounding sightseeing attractions, as well as to communicate with management of LykiaWorld. Now Ukrainian readers will find out many interesting facts about Turkish service, facilities, and above all, new luxurious possibilities of this country. Details of this fairy-tale trip in comments of journalists below:

Roksolana Laskava, editor-in-chief of «Mezhdu Nami, Mamochkami» magazine, «I’m lost in admiration over the trip! For me, as editor-in-chief of a magazine for parents, it is of particular importance to note that vacation with small children in Turkey can be easy as well as truly bright, effortless and memorable. Organization of the press tour was perfect!»

Polina Tolmacheva, editor of «Viva! Ukraine» magazine, «Organizers of the press tour to LykiaGroup hotels did everything so that we, Ukrainian journalists, could get the complete idea of the range of services that are provided to guests in those hotels. Food, accommodation, spa, recreational areas, sightseeing services, animation — during a week of our stay in Turkey we could not only satisfy our professional curiosity but also any of our wishes. I would like to express my personal gratitude to Tatiana Vulkova for her excellent professional and personal qualities. Owing to her, we could not only work well but also relaxed and had a great time! Thanks a lot!»

Lyudmila Gladkikh, editor of «Superior Golf» magazine, «I would like to thank all organizers of the press tour for their informal, creative and sincere attitude. There are many beautiful and unusual places but you remember forever only the ones where you could enjoy warm-hearted communication. Thank you.»

Press tour to Turkey was not the first joint project of CROS and Mainstream. A year ago Ukrainian PR-specialists were copartners of press tour to Astana, Kazakhstan.