News

Valentyn Korolko – head of new master’s degree program of Kyiv-Mohyla Academy

16.03.2010

President of Mainstream Communication & Consulting Valentyn Korolko will head the new master’s degree program of Kyiv-Mohyla Academy — "Management of Public Relations".

In autumn Kyiv-Mohyla Academy launches the first in Ukraine official master’s degree program "Management of Public Relations", which will be headed by Valentyn Hryhorovych Korolko.

"We edged towards this decision over five years. And I’m glad that we are the first who managed to strive for recognition of the profession ‘specialist on public relations’ at the national level," told Valentyn Hryhorovych.

March 16 saw a round table on occasion of this program presentation, where representatives of Ukrainian Association of Public Relations (UAPR) and academic staff of National University Kyiv-Mohyla Academy (NaUKMA) discussed trends of professional education development as well as possibilities of the new program. Despite the recession, Ukrainian PR-market maintained dynamism, while the number of interested in obtaining professional education in the sphere of communications increased.

In September for students will commence instructive lectures, numerous hand-on trainings, and involving discussions. Valentyn Hryhorovych is convinced that the program will enable students to overcome the superficial approach to PR as to ‘manipulative technology’ and become proficient in positive science, refined art of reputation management, as well as to gain insight into social responsibility of business and civic institutions in the modern context.

Famous PR methodologists, authors of the best textbooks, specialists with many-years’ experience of work in international organizations, journalists, as well as well-known business, sociological and political experts will be sharing their knowledge with students. The program was developed in view of industry standards for higher education in Ukraine and in view of international standards (namely, IPRA recommendations). Duration of the program is two years.