Protection of women and children rights in Ukraine – new project of Mainstream


Mainstream Communication & Consulting won a competitive pitch on provision of media-buying services for the EC-funded project «Women and Children Rights in Ukraine — Communication Component».

Key objectives of the project are:

  • Find an answer to the problem of domestic violence at the national level by making the cruel attitude towards women and children inadmissible;
  • Overcome gender stereotypes and communicate the necessity of gender equity in all spheres of life;
  • Promote responsible paternity;
  • Provide support to family-type orphanages;
  • Continue fighting against sexual abuse of children.

The program «Women and Children Rights in Ukraine» consists of five projects, which will be implemented in 2010-2011. Among the project partners: UNICEF, Safege, ILO, UNDP, Ministry for Family, Youth and Sport, etc.