Presentation of Canon new products
Canon Corporation is one of world leaders in the field of creation of digital and information technologies. We can see technical equipment branded Canon in any country as products of the corporation has been strongly associating with high quality, modern and convenient technologies and excellent services already for over 70 years.
Presentation of Canon spring collection took place in Kiev on February 21 and draw attention of over 30 representatives of specialized and business mass-media. The presentation took place on the 16th floor, in the so-called “apartment of the Russian Consul”, where visitors were drifting into the atmosphere of weightlessness and space, according to the idea of organizers. Visitors could enjoy the breathtaking panoramic view of the city center through the huge windows, and the hall was decorated in the football style. New models of Canon products were placed on a small football field Football topic has not been taken at random. Canon is the official sponsor of this year European Football Championship UEFA ™ — UEFA EURO 2008 ™, which will take place in Austria and Switzerland in June of 2008.
“Canon has been successfully sponsoring European Football Championship UEFA ™ already for seven times. Topic of football is a very near concern of ours. Support of such fascinating kind of sports by CANON confirms our loyalty to football fans all over the world”
— has noted Sabina Sabirova-Bristow, the media-planning and PR-manager of Canon North-East.
Press conference included reports of CANON representatives which were accompanied by fascinating thematic short videos. Reporters were dressed in stylish, sports uniform branded CANON which emphasized the idea of the event.
Lyudmila Voronova and Alexander Lomonosov, specialists of the company for work with key partners of distribution network, have presented the product line of inkjet and laser printers and multifunctional devices. “We hope that the new collection will be highly tickled by all admirers of Canon products. We are especially pleased to present such extended line of video cameras which will comply with the most exacting demands of any user” — organizers have noted.
Journalists not only received the detailed information about the collection and answers to their questions, but also got an opportunity to test the devices of Canon on their own! The official part was followed by a buffet which hit the tastes of all the guests. Dishes were not only amazingly tasty, but also very gracefully served. Organizers hold a mini-championship on desk-top football among visitors in the end of the event, which won admiration of all the present!
Sabina Sabirova-Bristow, the media-planning and PR-manager of “Canon North-East”: “Canon is grateful to Mainstream for organization of the presentation up to the mark. We have not simply informed the press at the event, but have also created all conditions for journalists to have a good time. I would like to point out the professional preparation of the event and the high level of its carrying out. It is a real pleasure to work with professionals!”
Canon Corporation is represented in Ukraine by “Canon North-East” which implements marketing and distribution of Canon products in the CIS and Baltic States (Estonia, Latvia, and Lithuania). Headquarter of “Canon North East” is in Finland (Helsinki).
Canon supports and develops an extensive network of service centers, providing warranty, post-warranty and contractual services for Canon products in the CIS and Baltic States. Additional information about “Canon North-East” can be found at www.canon.com.ua