Presentation of a new distributor of ‘Valio’
‘Mainstream Communication & Consulting’ held presentation of a new distributor of the world famous Finnish company ‘Valio’ in ‘Picasso’ restaurant of the capital on February 8, 2008.
Objective of the presentation: to present the company ‘Polarys-C’ as the new and exclusive distributor of ‘Valio’, the leading dairy products company of
Official part of the event involved reports of the following participants:
- Mr. Veijo Meriläinen, Executive Vice President of ‘Valio’, International Operations and Innovations. President of European Diary Association.
- Mr. Ari Ahonen, Export Manager of ‘Valio’, Cheese, Butter and Ingredients.
- Mr. Sergey Silenko, Director of ‘Polarys-C’.
Mr. Veijo Meriläinen told of the 50-year history of the company successful work in the CIS markets, shared the plans on increase in sales volume and extension of product line. He also outlined the situation in the world market of dairy products and the prospects for Ukrainian producers of the given segment. Mr. Ari Ahonen revealed key strategic tasks for ‘Valio’ in
‘Distribution of ‘Valio’ products in the domestic market is an honorable and responsible task. We are planning to fulfill the potential of trade marks this year due to application of active marketing technologies and innovative approaches in distribution. I am confident that products of ‘Valio’ will occupy even bigger share of the Ukrainian market’ – Sergey Silenko has noted.
Guests were particularly delighted with a tasty master-class from Mr. Indrek Koze, the Chef of ‘Valio Baltic’ company. Guests got an opportunity not only to enjoy the dishes of Scandinavian cuisine, but also to take part in their creation. Mr. Koze, the star of culinary art, has been working with ‘Valio Baltic’ as an expert for many years and develops the new recipes on his own.
Secret of the event success consist in original idea and thorough preparation of all organizational questions. The exclusive atmosphere was achieved through combination of official and entertaining parts, which were balanced by harmony of the Finnish style. Even invitation of visitors involved some elements of show: a blond girl Viola, just like on the packing of corresponding cheese, came to offices of each guest with a small basket of tasty gifts, a bouquet of blue flowers and an invitation to the event. Team of the agency did manage to create an
1. ‘Valio’ Ltd. is the Finnish dairy producer with annual turnover in ?1.6 billion, foreign markets account for one-third of which. The company is the market leader in all key dairy product groups in
2. ‘Polarys-C’ Ltd is an official distributor of ‘Valio’ in