The event took place in Terminal D of the Boryspil International Airport, where 10 duty free shops already had already been operating. The anniversary happened to coincide with the opening of a new duty free shop in Ukraine. This time it was a long-awaited Victoria’s Secret official global brand store.


Mainstream together with radio Aristocrats organized celebration of Thanksgiving Day for the Grant’s Scotch whisky brand in Kyiv nightclub Atlas, which stands every chance to become the annual tradition. The event was a part of the new #IOU (I owe you) campaign of Grant’s positioning.


The latter of the above-mentioned is an incredibly rare whisky created by malt master David Stewart. This blend matured in special casks for at least forty years. All bottles are hand-numbered and packed in handcrafted oak-wood cases. The starting price of the masterpiece is 3000 pound sterling.


The main problem of companies that are building their business reputation on their own is the high level of subjectivity. They are not always capable of assessing the situation objectively and taking a detached view of themselves, they are not ready to force majeure and make gross mistakes when dealing with the crisis. All this affects directly their business reputation. 


This month Mainstream Communication & Consulting held an international press tour to the distilleries of William Grant & Sons LTD based in Scotland.