Annually, the All-Ukrainian Advertising Coalition and the Marketing Media Review magazine produce the rating of PR-agencies by billings. This rating remains the only source of information for clients and agencies about PR-market players, providing insight as to what candidates to choose for tenders, where to aspire and with whom service providers have to compete.
On 03 March, 32 best bartenders and mixologists of the country took part in Ukrainian stage of the competition Ultimate Bartender Championship by Monkey Shoulder. By results of the international competition was chosen the best bartender of the country.
As a part of earlier elaborated communication strategy for brand Tullamore D.E.W, Mainstream initiated a special project in section “profi” of the Playboy magazine.
The conflict inside NGO Hromadske TV may affect negatively the confidence of audience and donors, causing the outflow of both the former and the latter. Svetlana Sverchkova shared with the newspaper BUSINESS her opinion on the situation: whether the reputation losses of Hromadske TV would outweigh the benefit pursued in the conflict.
Mainstream has signed a contract with company PROFECTO on retainer-based PR-servicing. Under this contract, Mainstream will focus efforts on development of media relations, PR-support of new services launch, monitoring of competitors’ activity, site content, SEO optimisation and other activities.