Page Title —
the HTML page title is the descriptive site title detail that resides withing the page`s title tags. This information is displayed by the search engines and is used in ranking the site on the SERPs. A good page title tag should be descriptive but not superfluous and should accomplish its goal in around 70 characters (the cut off point for most SERPs) with the use of the primary keyword.
Page Rank —
one of the most important descriptors of a web page, the page rank is a web page`s rank in relevancy on the Internet, ranging from 0 to 10. Sites like Facebook, Twitter, and Google`s home page achieve Page ranks of 9 and 10, while lower trafficked sites have lesser page ranks.
a group of people or entities that allow their attitude, views of a certain situation or activity to be monitored for research purposes.
the Google Panda is a change in the algorithm for Google`s search results that was released in February of 2011. The effects of Panda were to demote low quality sites and promote sites with high quality well researched information. The effects of this release were widespread, making huge shifts in positioning on SERPs forcing some businesses to lose large volumes of search traffic while others were able to gain it.
the Google Penguin was one of the latest major updates released to Google`s algorithm on April 24th, 2012, that began to demote visibility of listings on SERPs that violated Google`s Webmaster guidelines and employed Black-Hat SEO tactics such as cloaking, keyword stuffing, and the creation of duplicate content.
pinging is a technique that notifies the search engines to go out and seek data from a URL. This is required because a lot of the link building that is done happens on low, or no page rank site that do not get visited often or at all by the search engines. When a search engine is pinged to go out and index a URL you can be certain that the hyperlink to your site or to another link in a link pyramid that`s pointing to your site, will be found and indexed.
the location of a print ad on a page within a print vehicle.
pay-per-click advertising, or PPC, is a form of paid search engine advertising that marketers use to get their message out to the masses on a large scale very quickly. PPC ads show up on the right side of SERPs and are now also being implemented on Facebook, YouTube videos, and more recently on sites like Twitter.
pay per view ads, or PPV, is a type of advertising that is utilized by marketers to distribute ads to a user base that has expressly agreed to receive those ads. An example of this free software downloads or online services such as Pandora that use PPV ads to display advertisements on a periodic basis while providing a free service.
PR agency —
an independent organization that advises on a company’s public relations, develops and implements programs to manage a company’s publicity, image and affairs with consumers and other relevant publics.
PR audit —
a broad-scale, loosely structured research study exploring a company’s public relations and communication both internally and externally. Findings of such research help to indicate the problem areas of the company’s communication policy and correct them in order to increase the effect of its activity.
Presentation, Opening ceremony —
presentation of a company, products, or services for prospective and existing partners.
Press clipping —
a selection of all relevant text information, collected for a specified time period. Such form of reports is effective for tracking media’s reaction to a specific theme, event or press release.
Press club —
regular communication with journalists in informal atmosphere with participation of top-persons of a company or market.
Press conference —
a meeting to which media are invited by a government body, organization or company seeking to make public announcement, usually to gain favorable publicity or to offset some negative reaction.
Press kit —
a package of background and promotional material relating to a product, distributed to the media by a press agent or publicity department. It typically includes a press release, backgrounder, fact sheet, annual report, biographies of key participants, photos or other images, program of event, collateral advertising material, etc.
Press release —
a special announcement usually in the form of a written piece, giving facts to be reported in the media.
Press tour, Open day —
acquaintance of journalists with a company business processes, operating activity, or a process of service rendering.
Product placement —
a form of advertising and promotion in which products are placed as props on TV shows or/and movies to gain exposure.
PR services —
organization of public relations and shaping of public opinion (awareness) (a press conference, presentation, roundtable, etc.)
Public service announcement (PSA) —
a type of advertisement for not-for profit organizations that run on time and space donated by the media. Advertising with a message in the interest of the public, usually run free of charge.